You know social media is important for your business, and you are making great content, posting regularly, and monitoring the posts. That’s a great start, but your social media does not need to, and most likely should not, stop there.
There are, at root level, two types of social media content- organic and paid. Organic social media is all about the posts on your page, as it involves no payment. On the other hand, paid social media involves targeting those that are not current followers on Facebook/Instagram, which allows you to get even more out of it.
You may wonder, should my business have a paid social media marketing strategy? Read below to find out why paid social media can be beneficial for your business:
Creates Brand Awareness
Paid social media increases your reach, which means more people see your business’ name and unique selling proposition, which creates brand awareness. The more people see your product/service offerings, the more familiarized they will be with your business.
We have found that the more consumers are familiar with a business, the more likely they are to think of that business when in need of a relevant good/service.
Broadens Your Reach
Paid social media allows you to reach people outside of your followers. For example, when a paid social media ad runs on Facebook, it can show up in the Facebook feeds of anyone within the radius of your business and that falls into the demographic profile you choose.
The more people you reach, the better. After all, some of the main goals of social media are to increase visibility and create engagement.
Allows Narrowed Targeting
When you place a paid social media ad, you can choose the geographical areas in which the ads are shown, which allows you to target people who are in a certain radius of your business. This way, the people who see your social media ads are in a location relevant to your business.
Through practice, we have been able to develop a strategy for finding the best distance from a business for social media ads to be shown. It is vital to keep your ads relevant to the viewer to achieve best results.
Offers Customized Budget Options
When placing a paid social media campaign, you have complete freedom over budget.
Experience has taught us that when placing social media ad campaigns, customizing the way ad budgets are distributed and/or using Facebook’s features to optimize the campaign is best for ROI.
Complements Organic Social Media
Not to mention, your paid social media complements your organic social media. Organic social media remains important, as paid social media campaigns will bring new users to your social media pages- and therefore, your organic social media posts.
We have found that using both organic and paid social media together brings the best results for a business. The two work together to provide content, engage users, create brand awareness, drive traffic to your website, and ultimately, inform consumers about your business.
To learn more about creating a paid social media marketing strategy for your business, click here to set up a free consultation.