Since the beginning of commerce, it has been tough to delineate between Sales and Marketing. The struggle is real. Marketing can make the market aware of your product or service. Sales can reinforce how your product solves a prospects points of pain. We’re experts in creating an ROI architecture to bridge the gap and create an end-to-end framework from customer identification to post sale communications.
What is CRM Management
and Marketing Automation?
Your CRM is often your most valuable or most underutilized tool. The ability to segment your prospects and current customers by behavior or demographics allows streamlined communication within the context of their interaction with your business. CRM Management is the process of this segmentation and creating communication strategies on a one-to-one level. Marketing automation is the ability to set-up workflows that allow your CRM to continue the conversation with your customer or prospect with minimal investment from your sales staff.