A pre-roll advertisement is a promotional video that plays before the video a user has selected to watch. Businesses can use pre-roll ads to grab viewers’ attention and enter themselves into consumers’ sphere of consideration.
Pre-roll advertising is a powerful marketing tool to reach and engage your target audience in a cost-effective way. Find out how pre-roll advertising can help your business below:
Increases Brand Awareness
Pre-roll ads can either be skippable or non-skippable, but either way, these ads will show for at least five seconds before the viewer can skip. This gives your business a great opportunity for exposure, and therefore can increase brand awareness.
We have found that video ads specifically do an excellent job of grabbing consumers’ attention. They are dynamic and can be taken in a variety of directions. The more an ad intrigues a consumer, the more likely they will remember your business.
Specific Targeting- Keeps Relevancy
Pre-roll ads have impressive targeting capabilities, including:
- Location
- Demographics
- Interests (affinity, life events, in-market, etc.)
- Language
- Keywords
These options allow you to reach the right people at the right time. It is powerful to hit people with a relevant ad. Relevancy is key to avoiding annoying people with ads. If the ad is relevant to them and their current interests/purchase decisions, it is more likely to interest them.
Through our experience, we have learned the best strategies for targeting pre-roll ads. With knowledge on which audiences respond to specific products and services, we are able to get the most out of pre-roll ads.
Help Drive Purchase Decision
Given the targeting options, consumers who see your pre-roll ad are likely in the consideration or buying process in your market. If you hit people with a pre-roll ad while they are in these processes, your business will be fresh in their minds when they are making a purchase decision.
To learn more about creating pre-roll campaigns for your business, click here to set up a free consultation.