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How Display Advertising Can Help Your Small Business

Is your business looking to:

  • Target Certain Audiences
  • Retarget Interested Users
  • Increase Brand Awareness
  • Increase Website Traffic
  • Increase Conversions

In a visually appealing and effective way?

If so, it may be time to start running display advertising campaigns. 

What is Display Advertising?

Display advertising allows you to target your prospective customers in the micro moments they spend online before and during their purchase process. This visual-based form of online advertising appears on websites/apps, and communicates with imagery, logos, call to action buttons, and more.

As mentioned above, display advertising has many benefits. Read below to find out more about how display ads can help your business:

Target Certain Audiences

Display ad campaigns can target potential customers based on variables such as demographics, habits, and interests, which ensures your ads will be displayed to a relevant audience.

For example, a car dealership could target people who drive, live in a relevant area, and are visiting auto-related websites.

It truly is delivering the right message, to the right person, at the right time.

Retarget Interested Users

Just as display advertising allows you to target users, it also allows you to retarget interested users. 

Let’s set the scene: a user visits your site, browses around, and then leaves the site. It’s likely that this user is interested in the products/services your business offers. Once the user leaves your site, they will receive your display ads on other sites they visit in the future. 

This tactic reminds them of your products/services that they had been interested in, and the option to click the ad to go back to your site gives them an easy way to return to their consideration. 

Through experience, we have found that retargeting with display ads can re-engage users to drive them toward making a purchase.

Increase Brand Awareness

According to a Standford University study, users who were exposed to a display advertising campaign made 5-25 percent more searches related to the display ads than those who were not exposed.

Therefore, the display advertising had a positive impact on the brand awareness of the brand in question.

We have found that the enforcement and reinforcement of the existence of a brand keeps it fresh in a user’s mind, which ultimately makes them more likely to think of the business when they’re looking to make a purchase.

Increase Traffic & Conversions

Display ads are shown to relevant audiences, grab a users’ attention, and include a call to action. This makes users likely to click on them, which increases traffic to your website, and ultimately, gives you opportunity to increase your conversions.

Track Effectiveness

With display advertising, you receive immediate feedback regarding which messages resonate with in-market consumers. This feedback provides you with insight that you can use to improve and get the most out of future marketing efforts.   

Our team of certified digital marketing specialists deliver a transparent, efficient, data-driven approach when it comes to display advertising.

To learn more about creating display advertising campaigns for your business, set up a free consultation here.

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