Becoming a successful business takes more than promotions and good deals. Some of the most successful businesses develop themselves into a name that the entire community knows and loves. One of the best ways to stand out and create brand awareness is community involvement.
Read below about how community involvement can help your business:
Earn Competitive Advantage
As not all businesses make an effort to be involved in their local community, community involvement is an opportunity to distinguish your business from competitors- or earn a competitive advantage.
If someone is stuck between two businesses that offer similar products and/or services, the deciding factor could be if the business supports the community or not. Forbes published that about 82 percent of U.S. consumers say community involvement factors into their decision-making process when buying a good or service.
We have found that consumers truly pay attention to and care about a business’ community involvement.
Gain the Trust and Loyalty of Customers
By supporting the local community, you are supporting potential local customers and the causes they care about, which can foster a sense of unity between you and the community. When a business shows to care about its customers, the customers feel more valued and appreciated, which can help create a loyal customer base who feels they can trust your business.
We believe that when consumers trust and feel a connection to a business, they are likely to continue to support that business, as they feel comfortable and safe.
Strengthen Brand Image & Increase Brand Awareness
Supporting your business’ local community is also just the right thing to do- or at least that’s how we see it. Being the ‘good guy’ in a sea of businesses all trying to sell a product or service can pay off in large ways, such as creating a positive brand image.
A positive brand image can lead to positive organic word of mouth communication about your business, which then increases brand awareness. We have found that organic word of mouth tends to be the advice people trust the most, so this is key.
Community involvement also gives your business’ name more exposure via sponsorships, partnerships, etc., which can increase brand awareness.
Foster Company Culture
To be a successful business, you need to have committed and quality employees. One of the keys to gaining and maintaining top-notch employees is keeping up employee satisfaction, which can be done by creating a good work environment, or company culture.
Employee satisfaction proves to be important, as a PwC study found that employees who are committed to companies they work for put in 57% more effort and are 87% less likely to resign than those who are disengaged.
We know that one of the keys to customer satisfaction is the way customers are treated at a business. When employees are satisfied with their workplace and therefore feel more motivated to do a good job, they are likely to treat customers well.
To learn about successful ways you can make in an impact in your community, click here to set up a free consultation.