Over the years, video marketing has become increasingly more popular, as well as more important. Adults in the United States spend nearly two hours a day watching digital video on devices.
As video content is widely consumed online, it can help you engage with customers, increase brand awareness, showcase products and services, and more.
Find out why video content can help your business below:
Grabs & Holds Users’ Attention
When done correctly, video content grabs, and then holds, the attention of a user. Unlike text or photo content, video content has the power to keep a person’s attention for much longer.
We have found the best tactics for video content that allows us to do just that. We understand how to grab and hold viewers’ attention, what type of information to provide when, the best length for video content, and more.
Great Exposure & Engagement
When you log onto a social media site, you’ll likely see video content soon after the fact. Social media platforms, like Facebook for example, tend to prioritize video content, as it usually performs better than other content, giving it more exposure.
As discussed, video content does a great job of getting the attention of users. This, and the prioritization of video content in social media algorithms, leads to great engagement from users.
From our experience, we have found that people love video content when it is done correctly. We have seen that people are more likely to like, comment, and share video content on social media.
Increases Brand Awareness
Videos’ great exposure on social media increases the exposure of your business, which then increases your brand awareness. Every day, there are more than four billion video views on Facebook.
We have experienced this firsthand- when video content reaches users who do not like or follow a page, which then leads to people seeing your business or even following you.
Provides Information in Easy & Digestible Manner
So, video content gets attention, engagement, and increases brand awareness, but what does video content provide to the viewers it has earned?
Video content can easily get information across to viewers, as it allows you to provide visual content as well as audible content. You can get ideas across easily, as you can show a product or service, while also talking about them.
Humanizes Your Business
With video content, you can showcase real life content from your business, including your products/services and employees. With a lot of businesses putting our sterile and generic content, video content can set you apart from the pack.
We have found that when businesses create their own video content, people tend to see them more as real people. This can make customers more comfortable with a business.