Balance Marketing Group
Get In Touch! 484.568.4521

Strategic Planning

Strategic Planning

Success is built on tiers of solid foundation and your Strategic Plan is the lowest, but most important tier. The first step is to define clearly your vision, mission and values as a company. Once those visions have been clearly defined, we take a balanced “brand-centric” approach to promote your company’s unique value proposition and remain consistent with your marketing and growth agenda.


Our planners execute and interpret research that enables your business to keep in touch with the market and understand what consumers want. We have access to social and demographic data and direct access to consumers through quantitative and qualitative research. This provides you with an objective view of the potential for your product or service. Our modeling offers an indication of the statistical likelihood of success or failure for your marketing and sales strategy.

Chess Piece

Planning is a never-ending process. Our process of defining and redefining goals and objectives, developing strategies, and evaluating advertising results ensure continued success. This plan becomes the blueprint for your business’s present and future marketing plan.