Optimize Your Email Marketing Campaign

Optimize Your Email Marketing Campaign with These 7 Tips

Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With 86% of professionals and 73% of millennials preferring to use email for business communication, according to HubSpot, there is no question that email marketing is here to stay. Take a look at a few ways to optimize your email marketing campaign.

  1. Develop the Right Subject Line

Keep it short, sweet, and creative. Fewer characters in a subject line mean an increased email open rate. Subject lines with fewer words receive the most responses, while 69% of email recipients use the subject line alone to report whether or not an email is spam.

  1. Be Mindful of Sender Name

The sender name can be one of the main reasons your email recipient sends your email straight to the trash or spam folder. To ensure a bulk marketing email gets opened, use a short name that recipients will immediately recognize. 68% of Americans open their emails based on the “from” name they see in their inbox (99Firms).

  1. Personalize Your Emails

             A market study by Experian Marketing Services found that personalized marketing emails had 29% higher unique open rates and 41% higher unique click rates than generic emails.

  1. Optimize for Mobile Devices

53% of emails are opened on mobile devices, so it is critical to optimize email marketing campaigns for mobile devices through creative templates and responsive designs.

  1. Include Alluring Calls to Action (CTA)

Decide what type of conversion you want from your email marketing campaign. Make your call-to-action button or link something recipients cannot miss. Use engaging call-to-action words that are clear, effective, and encourage an action to be made. Offer something worth opening.

  1. Add Engaging Visuals and Videos

65% of people prefer emails with mostly images as opposed to mostly text. 51.9% of marketing experts around the world found that video was the best content for highest ROI.

  1. Post at the Right Time

The best time to send your marketing email varies depending on your audience, but typically, more emails get opened Tuesday through Thursday morning between the hours of 9 am and 11 am.


For more tips, hacks, and statistics on email marketing optimization, take a look  at the infographic from the team at 99Firms.

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