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Laurel Kia Case Study

Laurel Kia Case Study


Each month, Laurel Kia had been stuck “in the middle of the pack” on the new car regional sales reports from KIA. Located smack in the center of two top twenty media markets, the Baltimore and Washington DC metro market presented many questions. How do we efficiently target in-the-market consumers in a defined radius of the dealership while building the brand? We needed to drive weekly traffic without spending too much money?



Laurel Kia did not want to be the typical car dealer with hard-to-believe offers that will never be satisfied. Lead with honesty, reviews and transparency. The creative made the consumers feel comfortable. With an accommodating and non-threatening sales staff, we knew the leads we generate would convert to sales. From year 4 to year 6, new car sales increased over 120% on average per month. Laurel Kia is now a leader in sales in the Baltimore region month-in and month-out and competes to lead the entire Baltimore/Washington corridor in new Kia sales each month. Our combination of SEM (Search, Display, Retargeting), Radio and Direct Mail completed the well-rounded plan.

Laurel Kia Results

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