Problem

Make customers recognize Crest as a full-line flooring retailer, not just a wholesale carpet distributor. NEED MORE CONTENT HERE

Solution

Change Crest’s name from Crest Wholesale Carpet & Distributors to Crest Flooring. Promote hardwood, luxury vinyl and laminate through many outlets, including online search, cable, and broadcast TV and radio. Implement a 36-month financing promotion to include hardwood, carpet, luxury vinyl and laminate flooring.

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