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Crest Flooring Case Study

Marketing Success

Marketing Success. Since 2009, our partners and employees have grown BMG into one of the nation’s fastest growing local, regional and national marketing companies. Over that time we have delivered consistent results for our clients and, day in and day out, redefine success.

Crest Flooring Case Study

Problem

Make customers recognize Crest as a full-line flooring retailer, not just a wholesale carpet distributor.

Solution

Change Crest’s name from Crest Wholesale Carpet & Distributors to Crest Flooring. Promote hardwood, luxury vinyl and laminate through many outlets, including online search, cable, and broadcast TV and radio. Implement a 36-month financing promotion to include hardwood, carpet, luxury vinyl and laminate flooring.

Crest Flooring Results