In order for brick-and-mortar retailers to keep up with e-commerce moguls like Amazon, EBay, and Overstock, they must find a way to enhance customer experience. Last year alone, Amazon’s net revenue…
Millennials are like the first-born child who would always get the attention of parents. That is, until the second child, or Generation Z, is born and slowly steals the limelight. In…
There is no question that the digital marketing trend known as blogging should be included as part of your marketing strategy. According to Tech Client, small businesses with blogs generate 126% more leads. Through blogging, you…
Email marketing continues to prove itself as a top performer in generating the highest return on investment (ROI) for companies. In 2016, ROI was $44 for every $1 spent in email marketing. With…
Back in 2012, 41% of teenagers owned smartphones. In 2018, six years later, teen ownership of smartphones has increased to 89%, according to a recent study of 1,141 American teens between the…
In today’s digital world, brands often have to compete with one another for the attention of consumers. Through social media, brands are given the opportunity to develop relationships with consumers,…
Recipe Courtesy of Balance Marketing Group Level: Intermediate | Total Time: 365 Days a Year | Yield: ∞ Step into the kitchen of Balance Marketing Group and start cooking with our top chefs. Mix SMART goals with…
According to Cisco, 82% of internet traffic will be video by the year 2021. With the increase in online video content, brands will have to compete for the attention of consumers…
Remember when the family used to gather around and watch TV every night? Astounded by the moving pictures and captivated by the stream of information, television became a part of…
As advertising moves more and more digital, new mediums are being developed to help shape the future of the industry. The next major step in the furthering of digital advertising…