Last-Minute Black Friday Marketing Tips

On Black Friday in 2017, retailers in the United States earned a record-breaking $7.9 billion, according to Adobe Analytics. If you have not yet created a marketing plan for the biggest…

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The Generation Z Takeover

Millennials are like the first-born child who would always get the attention of parents. That is, until the second child, or Generation Z, is born and slowly steals the limelight. In…

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5 Tips to Writing a Successful Blog Post

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There is no question that the digital marketing trend known as blogging should be included as part of your marketing strategy. According to Tech Client, small businesses with blogs generate 126% more leads. Through blogging, you…

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Recipe for Social Media Marketing Success

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Recipe Courtesy of Balance Marketing Group Level: Intermediate | Total Time: 365 Days a Year | Yield: ∞ Step into the kitchen of Balance Marketing Group and start cooking with our top chefs. Mix SMART goals with…

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7 Tips for Successful Video Marketing

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According to Cisco, 82% of internet traffic will be video by the year 2021. With the increase in online video content, brands will have to compete for the attention of consumers…

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The Collapse of Cable

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Remember when the family used to gather around and watch TV every night? Astounded by the moving pictures and captivated by the stream of information, television became a part of…

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