Recipe for Social Media Marketing Success

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Recipe Courtesy of Balance Marketing Group Level: Intermediate | Total Time: 365 Days a Year | Yield: ∞ Step into the kitchen of Balance Marketing Group and start cooking with our top chefs. Mix SMART goals with…

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7 Tips for Successful Video Marketing

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According to Cisco, 82% of internet traffic will be video by the year 2021. With the increase in online video content, brands will have to compete for the attention of consumers…

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The Collapse of Cable

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Remember when the family used to gather around and watch TV every night? Astounded by the moving pictures and captivated by the stream of information, television became a part of…

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Virtual Reality

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As advertising moves more and more digital, new mediums are being developed to help shape the future of the industry. The next major step in the furthering of digital advertising…

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Viewability

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Every advertiser wants their message to be seen. You have a target audience and a budget, and you want to reach the highest number of people you can. In the…

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Advertising Sunday

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Gatorade. Budweiser. Visa. These are just a few of the countless sponsors of the National Football League. Every week, advertisements dominate our screens as we intently tune in to watch…

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A Message To The World

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Viral video is an extremely powerful tool for companies. Everyone can make a video, even a genuinely funny one or sad one. But not everyone can get their video to…

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First Impressions with Mobile Marketing

Nothing makes eyes light up like discussing the addressability opportunities concerning mobile marketing. New opportunities tend to make some go, well, a little overboard. Advertisers need to be careful; Sometimes…

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