Are you ready for the holidays? As a marketer, you want to make sure you help your business and your clients’ businesses stand out from the crowd during the heaviest marketing time of the year. With the oversaturation of holiday sales, deep discounts and can’t miss events, it can be hard to cut through the noise. We put together some tips on how to make it a successful holiday season and come out the other side (mostly) unscathed.
- Make a plan. The biggest mistake you can make during the holiday season is forgetting to plan ahead. We all know how quickly the holidays creep up so know exactly how you will promote your business during this time. Create a content calendar for social media, plan out your ads, email blasts, and landing pages and make sure any technical glitches are taken care of.
- Optimize your website. The holidays are the busiest time for online shopping and time is of the utmost importance. Sales have time limits and so does patience. Customers won’t wait for a lagging site, so make sure your website is ready for high volume, is quick to load and is easy to navigate. Also, be sure your website is mobile friendly since most people do their online shopping on their smartphones.
- Segmentation. Pay attention to what your customers are most interested in and what pages are getting the most traffic. Target your audience with ads and offers that match their interests in order to be more relevant and turn that interest into a sale.
- Social Media Marketing. Social media is where you want to be during the holiday season. Marketing on social media not only allows you to share information on sales and promotions, but it also allows you to directly interact with your customers. During the holidays good customer service is a must, and social media is just the place to answer questions, respond to any negative feedback and create a warm and welcoming atmosphere that your audience will want to engage with.
- Get customers in–store. Most impulse purchases happen when the customer comes into your store. Create promotions or cash off offers that can only be applied in store. This forces your customers to interact with you in person and will make it more likely that people will pick up additional items they had not anticipated buying.
- Be ready to adapt quickly. Be prepared for disaster during a sale or promotional event. Technical glitches happen, websites can crash, and customers can turn on you if these unintentional issues are not handled quickly. Be ready for the worst case scenario so if it does happen, you’ll already have a solution.
- Create a reason to buy. Customers are smart. With deals being thrown at them left and right, they can tell a good deal from a bad one. Most people won’t just buy something because it’s on sale, you need to create a reason for them to buy it. The reputation of your business will also play a role in how well your sale is received. If your business is constantly discounting items, customers feel less of an urgency to buy than they would if you only offered storewide discounts twice a year.
- Don’t forget existing customers. During the holidays the focus is typically put on attracting new customers to your business. However, it is important not to forget about your existing customers. Send them a discount on an item they have purchased from you previously, or suggest items they might like based on their past purchases. By targeting the customers you already have, you’ll keep them long after the holiday season is over.