Marketing is a crucial part of almost every business, it helps your build your brand and audience, but mistakes in marketing can be detrimental. No one wants to put themselves or their business in a position to lose money, but some may not realize that the marketing mistakes they continue to make are costing them big. We put together a list of some of the most common marketing mistakes and how you can fix them.
- You Don’t Know Your Audience
If you don’t specifically know who you are marketing your brand to, you won’t get very far. Careful analysis of your current customers and creating an easily identifiable Buyer Persona for who you want to reach is paramount to your future success. Once you are able to clearly define your audience you will be able to better build a sound marketing strategy and direct your marketing tactics to that group.
- You Don’t Know Your Competition
It is crucial to your success to see what you are up against. Make note of the marketing strategies they continue to implement, and which ones they use once and never use again. Learn from their mistakes while finding gaps your business can exploit.
- You Follow the Crowd
It is smart to check out your competition and learn from their successes and mistakes but watch that you don’t become a “me-too” business. Duplicating your competitors marketing strategy can quickly erode at your ability to make your brand instantly identifiable. Learn ways to make your business stand out from the crowd, come up with unique and creative content to draw in your audience. Show people what makes you different and why they should choose you over the competition.
- You Don’t Track Your Results
It’s said nothing measured is nothing gained. Failing to track your results properly is one of the worse offenses you can make in marketing. Develop SMART (Specific, Measurable, Achievable, Relevant and Time-Bound) goals BEFORE you take any action. Make sure your desired result is spelled out specifically and monitor in real-time.
- You Aren’t Consistent
When it comes to marketing – consistency is key. Tools like a creative Brief can help make sure you stay on brand and in-line with the tone of your brand. Set realistic timelines of when to determine is something is successful or a failure. Enduring success is built from a commitment to growth.